Your style, your Theory. An earth friendly low VOC hold. Theory leaves you in control and lasts.

KEY BENEFITS

• FAST DRY

• FLEXIBLE

• SHINE

• MEDIUM HOLD

• THERMAL

• PROTECTS COLOR

• HUMIDITY RESISTANT

Natural sugars and corn starch provide strong, flexible hold and anti frizz. Let nature help you find your inner artist and make styling easy. Surface makes heat good for your hair while styling. Speeds drying time. No petroleum, plastic or PVP/VA.

Paraben-Free, Gluten-Free, Vegan, Not Tested On Animals